Albury-based team offering business automation, system integration, custom software and hands-on AI training, led by Lee Sheedy with Ryan delivering projects. Training uses the client’s actual tools and work, with a written guide and follow-up. Automated business workflows and AI-search visibility are separate offers; published case metrics remain provider claims.
Published information, with individual source dates. Confirm current capability and availability directly.
Services below are drawn from the linked public sources. Confirm scope, delivery team and current availability directly.
Find help with repetitive processes, integrations and AI-assisted workflows. Start with a specific task and a measurable baseline.
Explore this service category ↗Compare teams building custom AI applications, agents and integrations. Ask about evaluation, deployment and support.
Explore this service category ↗Choose where AI fits, assess readiness and shape a practical roadmap before committing to a build.
Explore this service category ↗Help your people apply AI at work through practical training and adoption support. Compare the audience, tools and follow-through.
Explore this service category ↗Industry specialisms have not yet been documented for this profile.
These are attributed summaries of published feedback. They are not reviews collected or independently verified by this directory.
Nicolas describes improved traffic and enquiries after a website launch. Those gains are not independently measured; this provider-republished account concerns search visibility, not a verified AI automation or training result.
Project: Frontline Trays & Trailers website/search visibility
Sean praises Automatrix’s rebuilt website, simple editing panel and proactive support, and reports improved SEO/AEO performance. The same account is republished on the provider’s site and counted once here from Google. Search gains are not independently measured; this does not establish an AI automation or training outcome.
Project: Website rebuild, editing panel and ongoing support; source reports two months ago at 20 October 2026.
Digby describes Lee’s help with a website and broader business strategy. This general website/business-support account does not give independently measured gains, a defined AI implementation or an authenticated purchaser relationship.
Project: Website work and business-strategy support; source reports two months ago at 20 October 2026.
James describes Lee helping him complete the website he wanted and providing additional guidance. The account concerns website delivery; it does not establish AI-project results, training outcomes or current delivery availability.
Project: Website design and hands-on guidance; source reports two months ago at 20 October 2026.
Automatrix website (Google-labelled accounts) ↗ — provider-published feedback. The Nicolas Mazzella account remains a provider-hosted Google-labelled republication; its individual original has not been inspected. Sean Calley’s matching republication is represented once below from its original Google source. No duplicate, rating, aggregate total or AI outcome is counted.
Google ↗ — external review platform. Original Google account from the listing whose website and telephone match the provider. Relative source age is context at 20 October 2026, not a precise publication or project date. External hosting does not authenticate purchaser identity or AI delivery; no stars or totals imported. This replaces the same account’s provider republication in the count.
Google ↗ — external review platform. Original Google account from the listing whose website and telephone match the provider. Relative source age is context at 20 October 2026, not a precise publication or project date. External hosting does not authenticate purchaser identity or AI delivery; no stars or totals imported.
Google ↗ — external review platform. Original Google account from the listing whose website and telephone match the provider. Relative source age is context at 20 October 2026, not a precise publication or project date. External hosting does not authenticate purchaser identity or AI delivery; no stars or totals imported.
No original client reviews have been approved for this profile yet.
Worked with Automatrix? Share your experience ↗“Website checked” means we inspected published information. It is not an endorsement, an audit of delivery quality or confirmation of legal identity. The source-check range shows the earliest and latest recorded inspections. Each date applies to its linked evidence; it does not mean every profile detail was rechecked together.
Published ABN: 89700072608. Checked against the Australian Business Register. Source ↗
The current training offer is on-site in Albury/Wodonga or remote, built around existing tools, quotes, replies and reports, with safe-use guidelines, a retained reference guide and follow-up. It expressly distinguishes staff using AI from software running automated workflows and from AI-search visibility work. The quote-reply timeline is labelled an example, not an attributed customer result.
Checked 2026-10-20The site says it works from Albury NSW and serves Albury–Wodonga, regional customers and Sydney; Wodonga and Sydney are not declared additional offices. It identifies Lee Sheedy as founder/director and Ryan as part of delivery. Named portal/platform case studies and usage counters are provider-published claims, not independent client feedback or authenticated automation results.
Checked 2026-10-20The native policy, version 3.0 dated 16 October 2026, identifies Automatrix Digital Pty Ltd trading as Automatrix, ABN 89 700 072 608. It discusses business automation, AI implementation, systems/software work and client data. No-training AI-provider terms and privacy commitments are published proposed practices, not independently audited implementation or a compliance certification.
Checked 2026-10-20The page presents named Google-labelled accounts on its own website. Sean Calley’s complete text matches the original Google account and is counted once from that source. Nicolas Mazzella’s website/search account remains a provider republication. Claimed traffic, enquiries and SEO/AEO improvements are not independently measured and do not establish AI automation or training outcomes. No dates, stars or totals are inferred.
Checked 2026-10-20Provider-published legal name matches registry entity: AUTOMATRIX DIGITAL PTY LTD, ABN 89 700 072 608, active from 8 July 2026, Australian Private Company, NSW 2641. Record updated 15 July 2026; extracted 20 October 2026. This establishes the published company relationship, not an office from the registry postcode, independently confirmed customer results or service history before registration.
Checked 2026-10-20The listing’s website and telephone match the provider’s official site. Original Sean Calley, Digby Marschall and James Smeaton accounts describe website work or business support. Sean’s provider republication is counted once from the original source. These accounts do not independently authenticate customer relationships, measured search improvements, AI automation or training delivery.
Checked 2026-10-20The case describes Chargeroo as built and run by Automatrix, a venture rather than an independently authenticated client engagement. It describes a React/Supabase/Netlify rental platform, Stripe deposit holds/refunds and ChargeNow hardware integration. Roo voice support is presented as Vapi/GPT-4o, handling charging, refund, station, venue and fault enquiries, with human escalation and emailed call summaries. A venue portal and admin dashboard are separate components. These are provider descriptions, not independently tested calls, payment behavior, uptime, safety or staffing/savings results. No deployment date or external customer testimonial is inferred.
Checked 2026-10-20